I led the full rebrand of Open Kitchen and redesigned the entire website from the ground up, creating a modern visual identity and digital experience that clearly communicates the platform’s value to multi-location foodservice operators. Working independently in Figma, I built the site architecture, page layouts, UI library, and component system, then partnered with WiserSites on development — managing the project end-to-end and working in tandem with their team to deliver on an accelerated eight-week timeline. I now maintain and evolve the site post-launch, optimizing UX, publishing new content, and ensuring the Open Kitchen brand continues to scale across digital channels.