Hi! I'm Michele.
I’m a multidisciplinary designer with expertise in graphic design, web design and maintenance, email marketing, branding, motion graphics, and large-format production for tradeshows and events.
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I approach every project strategically—combining creativity and analytical thinking to solve problems and achieve business objectives. With experience in both front-end and back-end WordPress design, I manage projects from start to finish, maintaining clarity, organization, and brand identity. My work reflects a balance of design strategy, technical expertise, and attention to detail that delivers both visual impact and measurable results.
GET TO KNOW ME
When I’m not moving rectangles around, I’m usually outdoors—camping and planning RV trips that combine nature, quiet, and just enough Wi-Fi for an Eagles game. I enjoy exploring small towns, local breweries, and historic places. When I’m home, I’m often juggling renovation projects and design ideas while my dogs, Finley and Houston, supervise from the couch with absolutely no intention of helping.
PROFESSIONAL EXPERIENCE
Marketing & UI Designer
FreedomPay
Responsibilities include: Developing digital and motion graphics for campaigns, events, and product launches; designing web and email assets through WordPress and Marketo to strengthen brand visibility and engagement; partnering with developers to define user flows and UI standards for payment devices; maintaining a consistent visual framework for product integration; applying strategic thinking to enhance usability and user experience.
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Highlights include: Creating brand-aligned marketing materials and animated videos for trade shows, events, and social media. Collaborating with developers to establish the design standards and interface system used across FreedomPay’s suite of payment devices. Supporting UI/UX refinements that improved navigation and visual consistency within the company’s digital products.
Graphic Designer
Bounteous
Responsibilities include: Creating digital, print, and presentation materials for internal and client-facing initiatives; collaborating with sales and strategy teams to pitch new UX/UI concepts through prototypes and visual storytelling; designing case study pages and marketing content within WordPress; supporting the production of motion graphics and CRM communications.
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Highlights include: Designing case study layouts and launch materials for high-profile clients including Dutch Bros, Domino’s, and Wawa. Producing digital assets and internal marketing materials that strengthened brand presence across platforms. Supporting design and production for multiple award-winning digital experience campaigns.
Digital Graphic Designer
David James Group
Responsibilities include: User-focused web and email designs using HTML, CSS, and front-end best practices to ensure responsive, accessible experiences. Designs and prototypes digital interfaces in Figma and supports integration within WordPress (Gutenberg and Elementor). Works closely with account, marketing, and content teams to maintain brand cohesion across digital campaigns. Conducts A/B testing and optimization for UI/UX performance, troubleshooting functionality, and ensuring WCAG compliance.
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Highlights include: Designing the Conference Website and Digital Materials for WE24 & WE25, the largest conference for Women and allies in Engineering, hosted by the Society of Women Engineers. View 2024 View 2025
Visual Designer
Five Below
Responsibilities include: Designing large-scale print and merchandising materials, including signage, displays, and product hangtags; leading the design and data-merge process for over 10 million printed tags annually; managing cross-departmental workflows and vendor coordination for print production and distribution across more than 1,200 retail locations; supporting project management, seasonal rollouts, and creative development for nationwide campaigns and in-store experiences.
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Highlights include: Implementing a streamlined data merge process in InDesign that automated hangtag production for national rollouts. Managing print vendors and logistics for all store signage kits, ensuring timely delivery to over 1,200 retail locations. Collaborating on seasonal campaigns that enhanced in-store branding and customer engagement.
Art Director
Image 360
Responsibilities include: Managing all stages of the design and production process from client consultation through installation; overseeing branding and marketing materials, vehicle wraps, tradeshows, and environmental graphics for B2B clients; directing production staff, vendor relationships, and project timelines while ensuring adherence to brand standards; maintaining company marketing channels, rebuilding the website, and improving workflow efficiency and quality control.
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Highlights include: Leading design and production for major commercial clients across retail, healthcare, and corporate environments. Overseeing fabrication and installation of large-format graphics, tradeshow displays, and branded interiors. Managing a small design team and establishing standardized processes that improved production speed and quality.
Senior Multimedia Designer
Powerhouse Dynamics
Responsibilities include: Cross-channel creative for web, digital, and print to support marketing campaigns and product marketing. Develops clean, responsive layouts for internal and external communications, ensuring consistency across corporate platforms. Collaborates with product and engineering teams to create data-driven visuals, infographics, and product interface graphics that align with brand and accessibility standards.
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Highlights include: Leading a complete rebrand of the Open Kitchen identity, including a full logo redesign with multiple concept iterations. Rebranded all marketing assets and deliverables with the new visual identity, ensuring consistency across digital, print, and environmental materials. Successfully redesigned and relaunched the company website within two months, improving usability, visual cohesion, and brand alignment.
